About Projects & Marketing

Senior research. Advertising, marketing and technology.

More than three decades of market research experience across the United States and South America, now connected with advertising strategy, branding, digital, SEO, automation and AI.

The advantage is not having more tools. It is knowing which problem we are solving.

Projects & Marketing comes from a discipline that requires listening, observing, measuring and understanding before recommending. That research logic now informs advertising, brand, websites, search visibility, campaigns and growth systems.

The result is a way of working that tries to avoid two extremes: creativity without evidence, and data without the ability to execute.

30+years of market research experience

US / LATAMbilingual, cross-market perspective

1 systemresearch through execution, not disconnected vendors

Core disciplines

Market Research & Consumer Insights Advertising Strategy & Campaign Development Brand Strategy, Positioning & Identity Creative Design & Advertising Production Digital Marketing Strategy & Growth Content Marketing & Social Media Strategy Paid Media & Performance Advertising Web Design, Development & Digital Experiences SEO, Local Search & Google Visibility AI Automation, CRM Workflows & Marketing Systems

Our core practice

A full market research capability.

Thirty years of qualitative, quantitative and fieldwork experience across the U.S. and Latin America, available as one integrated practice.

01Qualitative ResearchFocus groups, in-depth interviews and ethnographic work that explain the why behind consumer behavior.02Quantitative ResearchSurveys and statistical research sized and structured to support real business decisions.03Fieldwork & RecruitingOn-the-ground participant recruiting and fieldwork execution across the U.S. and Latin America.04Hispanic Market ResearchBilingual, bicultural research designed for the U.S. Hispanic consumer.05Consumer InsightsTurning raw data into insight that marketing, product and leadership teams can act on.06Competitive IntelligenceStructured reads of competitors, category trends and market positioning.07Market Entry & Strategic ResearchResearch built to support decisions about new markets, products and segments.

Why the firm exists

Marketing decisions are stronger when they begin with evidence.

Projects & Marketing was built from a market-research foundation developed over more than three decades of work across the United States and South America. That background still shapes the firm today: understand the market first, define the strategic problem clearly, then choose the creative and technological tools that can move it.

The result is intentionally broader than a conventional research firm and more evidence-led than a typical digital agency. Research, advertising, brand strategy, web development, SEO, paid media, content and AI-enabled workflows can operate as separate capabilities, but they are strongest when they share the same customer understanding and business objective.

U.S. + Latin America is an operating perspective.

Bilingual and cross-market work is not treated as a translation exercise. Audiences, category cues, competitive context and language can change from one market to another.

Senior thinking, practical execution.

Strategy must be usable. Creative must survive production. Websites must work on phones and in search. SEO must connect to qualified demand. Automation must improve a real process. The standard is whether the system improves the business decision and the customer experience.

30+years in market research

U.S.commercial and multicultural experience

LATAMSouth American market perspective

End-to-endresearch through execution

Bring the challenge. We build the system.

Tell us what needs to move: perception, demand, visibility, conversion, operations or growth.

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