Fresitas

The challenge

Fresitas sells prepared-to-order Mexican snacks, fruit desserts, aguas frescas and seafood. Its customers search on their phones, often in Spanish, and want to see the menu and order quickly. A generic site with a contact form would add steps between hunger and an order.

The approach

We built the site Spanish-first, with an English option for bilingual and English-speaking customers. The full menu of about 50 items is the core of the page, and a cart turns the selection into a ready-to-send WhatsApp order instead of a form.

Restaurant structured data, a local title and description, and consistent address and phone information for 9146 TX-242, Conroe, TX 77385 support local discovery.

Projects & Marketing’s 2026 Houston Spanish-Language Digital Presence Study found no real Spanish-language experience among the restaurant websites audited in that sample. Fresitas was built differently from the start: Spanish-first, bilingual-capable and designed for direct ordering.

Early organic traction

The site is new, so these are first results, not a final outcome. In Google Search Console, impressions grew 3.7× and clicks grew 2.4× from August to September 2026.

Across both months the site averaged position 6.5 with a 9% click-through rate and appeared for 61 search queries, including emerging discovery terms such as “mariscos near me,” “elote near me” and “aguas frescas near me.”

Source: Google Search Console, August–September 2026.

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